Deep Dives
May 2018
Season 9
Challenges
Challenge was to create a launch campaign for S9 with a major character leaving, avoiding spoilers, shooting on set while the show has started filming a timeline 8 years in the future. The creative materials highly restricted as is the storyline. We also needed to capture the star for a final message.
Solution
Building on my trust with the show’s EPs, I was able to gain access to closed sets, to find non-spoiler angles so incorporate into 2 live-action and graphic heavy spots.
During filming, access to one of our locations was so flooded, the Safety team closed access. After negotiations, I was able to have a small, handheld crew cross the bridge to film the essential scenes at Hiltop.
Attempting to capture Andy Linclon also presented challenges. His schedule was rearranged several times during the shoot. earranging schedule several times forcing us to staying over the weekend, adding an additional shot day on Monday. When his time was pulled all together, I had the team refocus on a tease spot of Negan in the cell.
Outcome
Created 2 launch spots and 1 tease sneak peek of Negan’s new look after the the time jump. We also created a bounty of short-form, Facebook, Instagram assets while filming.
