Small and Scrappy
Making it.
With a significantly reduced asset budget in 2016, AMC expected my team to do more with less.
We did.
Below are some of those spots.
“Better Call Saul” S4 Finale “Live” Countdown
“Better Call Saul” Executive Producers were expecting a Facebook “Live” countdown into the finale, however, the asset Created by another team was not approved. SVP of Social Creative requested a fast solution.
With only a budget of 8k we created a 30 minute countdown asset to play live on Facebook leading in to the east coast premiere of the finale.
“Preacher” Season 3
Seth Rogan wanted social assets ASAP to match a motion asset we produced. I redeployed our graphics design team to create the below assets from green screen footage captured during down time at a shoot.
2 day turn-a-round — Staff salaries only.
“Mad Men” Season 7
A last minute opportunity to run a “Mad Men” spot during the Oscars telecast prompted us to create the spot in-house.
With only 2 days notice — I did not have the time to find an agency, secure an NDA, ensure network security protocols were in place, and deliver hi-res footage.
Staff salaries only
AMC Premiere & “Lodge 49”
A last minute opportunity allowed us to grab Wyatt Russell for extra promotional content for AMC Premiere.
$6k outside cost - vendor shot and in-house edit.
“The Walking Dead” & “Fear the Walking Dead” Cross-over Billboard
During a quick weekend turnaround, we created this Penn Station video billboard.
Staff salaries only
Best Christmas Ever
A new network initiative to capture the holiday movie audiences required custom promotion for each film in the stunt. An un-budgeted effort resulted in the below green screen shoot.
12k outside cost, plus in-house editing
“McMafia”
Last minute, un-budgeted acquisition… I tasked the video team with building a launch campaign using only episode footage.
Staff salaries only
AMC Premiere & “The Terror”
Here we grabbed a quick promo with Jarred Harris for our new service AMC Premiere.
$5k outside cost - vendor shot and in-house edit.
“Comic Book Men”
We were tasked to promote the launch of “Comic Book Men” without a promotional budget.
Below are 2 launch spots created by the graphics team.
Staff salaries only
“Breaking Bad” Packaging
Needed to create packaging for an un-budgeted, last minute binge concept from our Programing department.
Made with our in-house crew.
Staff salaries only
“Little Drummer Girl”
An un-budgeted acquisition. In-house team created these spots.
Staff salaries only
“The Night Manager”
An un-budgeted acquisition. In-house team created these spots.
Staff salaries only
“Preacher” Comic-Con 2017
I was able to get a vendor to make this trailer for 18K at Comic-Con 2017. I felt strongly that we needed to promote the series to the core audience while they were at the panel. Note that the TWD trailer was 330k.
“The Terror”
I had to find a way to produce a TCA trailer for PR with a limited budget.
Total cost was $18k for a trailer that was reused by Ad Sales Marketing, Affiliates, and AMC Studios International
“Into the Badlands”
AMC Activations asked for an “Into the Badlands” trailer. I was able to negotiate a cost of 20k.